Intel’s Cleanroom Poster Ad for ‘Sponsors of Tomorrow’ Campaign
Intel released their posters for the ‘Sponsors of Tomorrow’ campaign, above is their clean room poster featuring a little girl in her clean room and the Intel bunny suits in theirs.
The official press release for the campaign is below which was launched in May:
Sandboxes, rock stars and clean rooms mean something entirely different at Intel Corporation, and a new integrated branding campaign by the leading silicon innovator and computer chipmaker will tell the world how.
Representing Intel’s biggest marketing campaign in nearly three years and the first that spotlights the promotion of the Intel brand and not a processor product, ‘Sponsors of Tomorrow’ will launch May 11 in the U.S., Germany and the United Kingdom with limited teaser ads starting immediately online.
Over the next month the campaign will expand to more than two dozen countries with Brazil and Japan rounding out the planned markets in the third quarter. The ambitious campaign conveys the message that gigantic advances of the digital age have been made possible by silicon–the key ingredient in microprocessors–and the vast majority of this silicon has come from Intel.
“For more than 40 years Intel has been delivering tomorrow’s ‘normal,’ and our new marketing campaign is a way for the world to be made aware of this fact,” said Deborah Conrad, Intel VP and general manager, Corporate Marketing Group.
“We’re hoping to convey that we’re not just a microprocessor company, but a move-society-forward-by-quantum-leaps company.”
“Our image, our brand are far too powerful to just be a microprocessor when, in fact, the greatest strength of the Intel brand will always be what is still to come. What Intel develops today leads the path toward a better tomorrow.”
To ring in the new campaign–literally–a group of Intel employees will ring the ceremonial opening bell for the NASDAQ Stock Market at 9:30 a.m. EDT on May 11. The ceremony will be broadcast live in Times Square on the video screen of the seven-story NASDAQ building and at www.nasdaq.com.
The multi-million-dollar marketing campaign is the largest for Intel since ‘Multiply,’ the September 2006 campaign that supported the then-new Intel Core 2 Duo. ‘Sponsors of Tomorrow’ is expected to have a lifespan of three to five years, and was created by Venables Bell & Partners in San Francisco. It is the first campaign for Intel by the agency since being awarded Intel’s master brand account in January.
“Most of the world knows Intel as a huge, multi-national chipmaker, but the company is much more than that,” said Paul Venables, the agency’s founder and co-creative director.
“The more we learned about Intel, the more we realized how narrow our perception had been. This company is forging the future in so many unfathomable ways, and what a shame it is that the general consumer has no idea.”
‘Sponsors of Tomorrow’ includes print, online, outdoor and other advertisement placements, plus such additional marketing efforts as in-store and online retail campaigns, all focused on helping consumers choose the best Intel processor that meets their needs. Global media planning was handled by OMD.